ASD Market Week 2024 20×30 Booth for HAZ in Las Vegas
A 600-square-foot exhibit combining product shelves and buyer discussions at ASD Market Week 2024 in Las Vegas.
Project Overview
Exhibitsmax delivered a 20×30 booth for HAZ at ASD Market Week 2024 in Las Vegas. The project brought fragrance merchandising into a 600-square-foot space with room for visitor conversations.
Client Goals
Organize perfume and beauty-product presentations while retaining space for wholesale buyer discussions.
Design & Layout Solution
White walls and shelving created a neutral background for products and brand messaging. A red-and-white hanging sign identified the exhibit above the floor. The perimeter display areas and branded counter addressed visitors from the aisles, while meeting furniture occupied the interior. This separated browsing from longer discussions within the 20×30 footprint.
Production & Installation at Las Vegas Convention Center
Exhibitsmax supported the project with booth design, 3D visualization, fabrication and graphic production, followed by transportation and show-site installation. The project scope also included rental elements, storage, dismantling and pre-show assembly. Custom-fabricated components and rental elements were coordinated within the same exhibit scope.
For a layout of this kind, the production review needs to address shelf spacing, HAZ graphic alignment, counter placement and routes into the meeting area. Packing and exhibit transportation must connect with venue receiving and the installation and dismantling sequence. These are planning considerations for a similar project; specific show services depend on the event requirements.
Completed Result
The completed booth brought product shelving, wholesale messaging and meeting space into one coherent HAZ-branded environment.
Compare more 20×30 booth designs and projects when planning a similar footprint.

