This SEMA 2024 20x50 Booth for GTECHNIQ in Las Vegas was designed to create a large, premium automotive exhibit environment with strong brand visibility, product education, vehicle display, and visitor engagement. GTECHNIQ needed a 20x50 trade show booth that could represent its “Smart Surface Science” brand identity, showcase automotive protection products, and create a professional space for installers, distributors, and industry buyers at SEMA 2024 in Las Vegas.
The booth used a bold red, white, and gray visual system to create strong recognition across the show floor. Large GTECHNIQ branding appeared on the overhead hanging sign, tower structures, wall graphics, and double-deck fascia, helping the booth remain visible from multiple traffic directions. The red geometric graphic treatment reinforced the brand’s premium and performance-focused image, while the clean structural layout created a modern automotive display environment.
A key feature of the booth was the double-deck structure, which added vertical impact and created an elevated lounge or meeting area above the main exhibit space. The lower level included a vehicle display zone, branded product kiosks, reception areas, and open visitor pathways. This allowed GTECHNIQ to demonstrate real-world product applications, present surface protection solutions, and guide visitors through different product categories without crowding the booth.
The 20x50 footprint was planned to support multiple activities at the same time, including product demonstrations, casual meetings, visitor check-in, and brand storytelling. Display walls, counters, lounge seating, and product information stations gave the team practical areas for explaining product benefits and connecting with qualified prospects. The open layout also made the booth easy to enter from different aisles, improving traffic flow and show-floor accessibility.
As a Las Vegas trade show booth builder, Exhibitsmax supported this project with booth design, custom fabrication, large-format graphics, double-deck exhibit planning, product display coordination, logistics, and on-site installation support. The final 20x50 booth gave GTECHNIQ a powerful and highly visible presence at SEMA 2024 in Las Vegas, helping the brand showcase its automotive surface protection solutions, attract industry professionals, and create a memorable exhibit experience.
This GlassBuild 2024 20x50 Booth for Gealan in Dallas was designed to create a large, modern, and professional exhibit environment for presenting Gealan’s window and door system solutions. The client needed a 20x50 trade show booth that could communicate its innovation-focused brand identity, support product and system demonstrations, and provide multiple areas for business conversations during GlassBuild 2024 in Dallas.
The booth used a clean blue, white, gray, and black visual system to reflect Gealan’s technical and architectural brand positioning. The long 20x50 layout allowed the booth to be divided into different functional zones, including product presentation areas, meeting spaces, reception points, and branded information sections. The black frame structure created a strong architectural outline, helping the booth feel more like a built environment rather than a simple display space.
Large overhead and side branding elements helped improve visibility from different aisles, while the blue carpet and branded graphic panels reinforced Gealan’s visual identity throughout the booth. The open layout made it easy for visitors to move through the space, view display areas, and connect with the sales team. Private and semi-private meeting zones were included to support more detailed discussions with architects, builders, distributors, and industry partners.
The booth design focused on balancing brand visibility, technical communication, and visitor comfort. Display walls and presentation areas helped explain Gealan’s innovation system and manufacturing capabilities, while the structured booth layout provided a professional setting for product education and business development. The overall design gave Gealan enough space to present its solutions clearly without making the booth feel crowded or difficult to navigate.
As a trade show booth builder supporting U.S. exhibitions, Exhibitsmax helped this project with booth design, 3D visualization, custom fabrication planning, graphic production, layout coordination, logistics, and installation support. The final 20x50 booth gave Gealan a polished and organized presence at GlassBuild 2024 in Dallas, helping the brand showcase its window and door system expertise, attract qualified industry visitors, and support meaningful conversations throughout the show.
