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Custom Trade Show Booth Designs & Projects

Explore real Exhibitsmax projects to see how custom trade show booths bring a brand, product story and visitor experience into one exhibit. A custom exhibit is planned around the brand rather than assembled from a fixed catalog layout. Architectural structures, custom counters, product displays, meeting areas, storage, lighting, graphics and AV can be coordinated around specific show goals. Browse the case studies below for ideas across booth sizes and industries, then consider how layout, materials and a reuse plan could shape your next U.S. trade show project.

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Real Custom Booth Projects

Each project links to its full case study. Custom describes the design approach; the delivered solution may include purchased, rental or hybrid components according to the project scope.

3D rendering of GREE Canada’s 10x20 booth with heat-pump display and monitor

AHR Expo 2022 10×20 Booth for GREE Canada in Las Vegas

GREE Canada’s 10×20 exhibit combines full-size HVAC equipment with blue-and-white branding, a monitor and high-top seating. Equipment near the entrance gives visitors a clear product focus, while counters and concealed storage support the team. The layout shows how a shallow footprint can accommodate technical discussions without giving up product visibility.

GREE Canada’s 10×20 booth at AHR Expo 2022 in Las Vegas brought HVAC equipment together with space for visitor conversations.…
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3D rendering of Klacci’s 20x30 booth with red suspended signs and product pedestals

ISC West 2024 20×30 Booth for Klacci in Las Vegas

Exhibitsmax delivered a 20×30 booth for Klacci at ISC West 2024 in Las Vegas. The project brought door-hardware demonstrations into a 600-square-foot space with room for visitor conversations. Demonstrate access-control and door-hardware solutions while accommodating reception and technical meetings. White structures and deep red graphics organized the 20×30 exhibit. Suspended Klacci signs established visibility above…

Klacci’s 20×30 booth at ISC West 2024 in Las Vegas brought door-hardware demonstrations together with space for visitor conversations. White…
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3D rendering of ZIG·ZAG’s NACS booth with Stoker’s and FRĒ brand zones

NACS Show 2021 20×20 Booth for ZIG·ZAG in Chicago

Exhibitsmax delivered a 20×20 booth for ZIG·ZAG at NACS Show 2021 in Chicago. The project brought several retail brands into a 400-square-foot space with room for visitor conversations. Present several product brands with distinct identities while retaining connected browsing and conversation areas. Wood-grain structures linked the separate brand zones. Yellow ZIG·ZAG graphics and an oversized…

ZIG·ZAG’s 20×20 booth at NACS Show 2021 in Chicago brought several retail brands together with space for visitor conversations. Wood-grain…
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3D rendering of TWIST’s 20x20 booth with brick-style graphics and glass display counters

TPE 2024 20×20 Booth for TWIST in Las Vegas

Exhibitsmax delivered a 20×20 booth for TWIST at TPE 2024 in Las Vegas. The project brought glass display counters into a 400-square-foot space with room for visitor conversations. Present several product and brand messages through display counters while keeping staff access practical. Brick-style graphics wrapped the central structure and glass display counters. Large brand panels…

TWIST’s 20×20 booth at TPE 2024 in Las Vegas brought glass display counters together with space for visitor conversations. Brick-style…
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SHOT Show 2023 20×20 Booth for Tagua Gunleather in Las Vegas

SHOT Show 2023 20×20 Booth for Tagua Gunleather in Las Vegas

Exhibitsmax delivered a 20×20 booth for Tagua Gunleather at SHOT Show 2023 in Las Vegas. The project brought slatwall merchandising into a 400-square-foot space with room for visitor conversations. Organize product merchandising and provide room for retailer and distributor conversations within a 20×20 exhibit. Wood-look columns and overhead beams framed the booth without enclosing the…

Tagua Gunleather’s 20×20 booth at SHOT Show 2023 in Las Vegas brought slatwall merchandising together with space for visitor conversations.…
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3D rendering of Snappy Tom’s 20x20 booth with central product tower and overhead sign

SuperZoo 2022 20×20 Booth for Snappy Tom in Las Vegas

Exhibitsmax delivered a 20×20 booth for Snappy Tom at SuperZoo 2022 in Las Vegas. The project brought pet-food product ranges into a 400-square-foot space with room for visitor conversations. Present pet-food products and the Snappy Tom and Snappy Paws identities while supporting retailer meetings. A central merchandising tower combined colorful packaging, pet imagery and brand…

Snappy Tom’s 20×20 booth at SuperZoo 2022 in Las Vegas brought pet-food product ranges together with space for visitor conversations.…
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3D rendering of SD Association’s NAB booth with monitors and blue hanging sign

NAB Show 2022 20×20 Booth for SD Association in Las Vegas

Exhibitsmax delivered a 20×20 booth for SD Association at NAB Show 2022 in Las Vegas. The project brought memory-technology presentations into a 400-square-foot space with room for visitor conversations. Explain memory-card technologies and partner applications through organized digital and printed presentations. Blue-and-white graphic structures connected SD Association branding with technical information. Monitors and demonstration counters…

SD Association’s 20×20 booth at NAB Show 2022 in Las Vegas brought memory-technology presentations together with space for visitor conversations.…
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3D rendering of RCY’s 20x20 flooring booth with upright sample panels and circular sign

TISE 2024 20×20 Booth for RCY in Las Vegas

Exhibitsmax delivered a 20×20 booth for RCY at TISE 2024 in Las Vegas. The project brought flooring samples into a 400-square-foot space with room for visitor conversations. Help flooring buyers compare surfaces and discuss product options in a 20×20 exhibit. Tall sample panels and a central graphic structure presented flooring vertically, making the materials visible…

RCY’s 20×20 booth at TISE 2024 in Las Vegas brought flooring samples together with space for visitor conversations. Tall sample…
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3D rendering of MORSE Watchmans’ 2024 booth with key-control cabinets and monitor towers

ISC West 2024 20×20 Booth for MORSE Watchmans in Las Vegas

Exhibitsmax delivered a 20×20 booth for MORSE Watchmans at ISC West 2024 in Las Vegas. The project brought key-control demonstrations into a 400-square-foot space with room for visitor conversations. Present electronic key-control systems in a way that connects physical units, screen content and staff demonstrations. White product towers framed the central green brand wall. Key-control…

MORSE Watchmans’s 20×20 booth at ISC West 2024 in Las Vegas brought key-control demonstrations together with space for visitor conversations.…
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3D rendering of MORSE Watchmans’ 2023 booth with key-control towers and meeting table

ISC West 2023 20×20 Booth for MORSE Watchmans in Las Vegas

Exhibitsmax delivered a 20×20 booth for MORSE Watchmans at ISC West 2023 in Las Vegas. The project brought electronic key-control products into a 400-square-foot space with room for visitor conversations. Demonstrate electronic key-control products and explain security applications while retaining space for conversations. Product towers paired key-management units with monitors. A central blue graphic wall…

MORSE Watchmans’s 20×20 booth at ISC West 2023 in Las Vegas brought electronic key-control products together with space for visitor…
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Custom Booth Planning by Footprint

Start with the products, demonstrations and conversations your booth needs to support. These size references show different ways to organize a custom exhibit; the assigned floor plan determines open sides and circulation.

10×20: Focused Product Presentation

GREE Canada combines equipment, a monitor and seating in 200 square feet. Set priorities for displays and staff workspace before adding furniture.

Explore 10×20 Booth Projects →

20×20: Connected Activity Zones

A square footprint can connect product browsing and conversations around a shared brand feature. ZIG·ZAG shows how distinct graphics organize several product brands.

Explore 20×20 Booth Projects →

20×30: Demos and Meetings

Klacci combines access-control demonstrations, reception and meeting space. Plan the paths between these functions so visitors can engage without blocking other activities.

Explore 20×30 Booth Projects →

Large Custom Exhibits

Separate major displays, hospitality and staff support as the program grows. Compare a rectangular 20×40 footprint with a large square 50×50 exhibit to understand how shape affects zoning.

What Makes a Custom Booth Different?

Designed Around Your Brand

Structure, graphics, product displays and space are developed around the brand and exhibiting goals rather than selected from a fixed catalog layout.

Greater Layout Flexibility

Define the space around product demos, meeting areas, hospitality, storage and the way visitors should move through the exhibit.

Custom Materials & Features

Combine millwork, metalwork, SEG graphics, lighting, AV and purpose-built displays where they support the project.

Designed for One Show or Reuse

Plan reusable components, replaceable graphics and adaptable structures when the exhibit needs to serve multiple events.

What Should a Custom Booth Be Designed Around?

Product & Demo Requirements

Start with product dimensions, weight, access, power and demonstration needs. Equipment placement should support both customer education and staff operation.

Visitor Flow

Create clear approaches, understandable activity zones and room for visitors to pause without blocking entrances or neighboring aisles.

Meetings & Hospitality

Decide how much space should support quick conversations, seated meetings, private discussions or hospitality before adding furniture.

Storage & Staff Workflow

Plan access to literature, samples, personal items and supplies so everyday tasks do not interrupt the visitor experience.

Brand Visibility

Coordinate the main message, graphic hierarchy, lighting and screen placement with sightlines from the aisles.

Show Rules & Budget

Review current show requirements before design approval. Separate the exhibit budget from freight, material handling, utilities and venue labor.

From Custom Design to Production

Material selection should balance appearance, durability, weight and the planned reuse cycle. Engineering, graphic proofs and AV requirements need to be coordinated before fabrication. A documented pre-build review helps verify fit, finish, lighting, graphics and packing before the exhibit leaves production.

  1. 01

    Concept

  2. 02

    3D Visualization

  3. 03

    Engineering

  4. 04

    Fabrication

  5. 05

    Graphics & AV

  6. 06

    Pre-Build / QA

  7. 07

    Transportation

  8. 08

    Installation

Explore our trade show booth design, 3D visualization and custom booth fabrication services for the work behind these projects.

Custom Booth vs. Rental Booth

Custom Booth

Purpose-designed structures and features created around a specific brand, product or experience. Ownership and reuse should be defined in the project scope.

Rental Booth

Reusable rental systems customized through graphics, layout and selected features, with the rental scope and return requirements agreed in advance.

Hybrid

Rental structures combined with custom-fabricated elements to balance the desired appearance, budget and future exhibiting plans.

Compare options with our trade show booth rental service. The best approach depends on your show calendar, functional needs and reuse plan.

Custom Trade Show Booth FAQs

How early should a custom booth project begin?

Lead time depends on the booth size, structural complexity, materials and show deadlines. Start early enough to allow for concept reviews, 3D visualization, engineering, graphic approvals, fabrication, pre-build checks and venue submissions. Share your show dates and decision deadline so the team can assess a realistic schedule before you commit.

Can a custom booth be reused?

Yes. Custom does not have to mean single-use. Reusable components, replaceable graphics and adaptable structures can support future shows. Discuss the expected booth sizes, storage, shipping and refurbishment needs during design, because those choices affect materials, connections, packing and the long-term cost of the exhibit.

What can a turnkey custom booth scope include?

Depending on the agreed project scope, support can include booth design, 3D visualization, fabrication, graphic production, AV coordination, pre-show assembly, transportation, installation, dismantling and storage. Venue services and third-party charges should be identified separately in the proposal. The case studies describe the services provided for each project.

What is the difference between a custom booth and a rental booth?

A custom booth uses purpose-designed structures and features developed around a brand, product or experience. A rental booth uses reusable rental systems personalized through graphics, layout and selected features. A hybrid combines rental structures with custom-fabricated elements. A custom-designed appearance does not, by itself, indicate whether the exhibitor owns or rents the components.

Related Booth Types

Planning a Custom Trade Show Booth?

Share your show, booth size, brand requirements, functional needs and target budget. Send a project you like so our team can understand your direction and develop a concept around your event.

Request a Custom Booth Design & Quote