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Custom Trade Show Booth Designs & Projects

Explore real Exhibitsmax projects to see how custom trade show booths bring a brand, product story and visitor experience into one exhibit. A custom exhibit is planned around the brand rather than assembled from a fixed catalog layout. Architectural structures, custom counters, product displays, meeting areas, storage, lighting, graphics and AV can be coordinated around specific show goals. Browse the case studies below for ideas across booth sizes and industries, then consider how layout, materials and a reuse plan could shape your next U.S. trade show project.

Explore Custom Booth Projects ↓

Real Custom Booth Projects

Each project links to its full case study. Custom describes the design approach; the delivered solution may include purchased, rental or hybrid components according to the project scope.

3D rendering of LAUNCH’s 20x20 booth with tall graphic columns and overhead branding

NATE UNITE 2022 20×20 Booth for LAUNCH in Las Vegas

Exhibitsmax delivered a 20×20 booth for LAUNCH at NATE UNITE 2022 in Las Vegas. The project brought telecom-service information into a 400-square-foot space with room for visitor conversations. Communicate telecom-related capabilities through industry imagery and provide a setting for technical conversations. Tall graphic columns and a dark overhead framework defined the 20×20 footprint. Tower-work imagery…

LAUNCH’s 20×20 booth at NATE UNITE 2022 in Las Vegas brought telecom-service information together with space for visitor conversations. Tall…
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3D rendering of KIWI KITCHENS’ SuperZoo 2022 booth with wood-look merchandising fixtures

SuperZoo 2022 20×20 Booth for KIWI KITCHENS in Las Vegas

Exhibitsmax delivered a 20×20 booth for KIWI KITCHENS at SuperZoo 2022 in Las Vegas. The project brought stocked retail-style shelves into a 400-square-foot space with room for visitor conversations. Display multiple pet-food lines and make product browsing and buyer conversations practical within a 20×20 booth. Stocked product fixtures were the main feature of this exhibit.…

KIWI KITCHENS’s 20×20 booth at SuperZoo 2022 in Las Vegas brought stocked retail-style shelves together with space for visitor conversations.…
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3D rendering of KIWI KITCHENS’ SuperZoo 2023 booth with wood-look displays and hanging sign

SuperZoo 2023 20×20 Booth for KIWI KITCHENS in Las Vegas

Exhibitsmax delivered a 20×20 booth for KIWI KITCHENS at SuperZoo 2023 in Las Vegas. The project brought pet-food merchandising into a 400-square-foot space with room for visitor conversations. Present a range of pet-food products and support retailer discussions through organized merchandising and natural brand imagery. Wood-look shelving and display units formed the primary product presentation.…

KIWI KITCHENS’s 20×20 booth at SuperZoo 2023 in Las Vegas brought pet-food merchandising together with space for visitor conversations. Wood-look…
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3D rendering of Gensystems’ 20x20 power-industry booth with green-edged graphic wall

POWERGEN International 2024 20×20 Booth for Gensystems in New Orleans

Exhibitsmax delivered a 20×20 booth for Gensystems at POWERGEN International 2024 in New Orleans. The project brought power-system applications into a 400-square-foot space with room for visitor conversations. Explain mobile-power solutions and provide an approachable setting for technical and commercial discussions. A green-edged graphic wall and a separate white presentation structure divided the visual story…

Gensystems’s 20×20 booth at POWERGEN International 2024 in New Orleans brought power-system applications together with space for visitor conversations. A…
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3D rendering in the FLEXSTAR project gallery with MATRIX overhead branding and angled equipment display

MJBizCon 2023 20×20 Booth for FLEXSTAR in Las Vegas

Exhibitsmax delivered a 20×20 booth for FLEXSTAR at MJBizCon 2023 in Las Vegas. The project brought equipment presentation into a 400-square-foot space with room for visitor conversations. Present equipment and product information while maintaining areas for visitor conversations in a 20×20 exhibit. The gallery shows MATRIX branding on the overhead sign above black display features.…

FLEXSTAR’s 20×20 booth at MJBizCon 2023 in Las Vegas brought equipment presentation together with space for visitor conversations. The gallery…
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3D rendering of CMS’s 20x20 booth with service panels and circular hanging sign

RFMA 2022 20×20 Booth for CMS in Nashville

Exhibitsmax delivered a 20×20 booth for CMS at RFMA 2022 in Nashville. The project brought restaurant-facility services into a 400-square-foot space with room for visitor conversations. Explain commercial HVAC and refrigeration services to restaurant-facility professionals and support individual business discussions. Tall service-information panels framed the 20×20 exhibit beneath a circular CMS sign. A central monitor…

CMS’s 20×20 booth at RFMA 2022 in Nashville brought restaurant-facility services together with space for visitor conversations. Tall service-information panels…
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TPE 2023 20x20 Booth for Blaze Vapor in Las Vegas

TPE 2023 20×20 Booth for Blaze Vapor in Las Vegas

For TPE 2023 in Las Vegas, Exhibitsmax designed and built a custom 20x20 trade show booth for Blaze Vapor to create a bold, immersive brand experience in the competitive vaping industry. The project focused on transforming Blaze Vapor’s brand identity into a modern exhibition environment that could attract visitors, showcase products, and support meaningful customer…

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3D rendering of AxxonSoft’s 20x20 booth with multiple screens and hanging sign

ISC West 2024 20×20 Booth for AxxonSoft in Las Vegas

Exhibitsmax delivered a 20×20 booth for AxxonSoft at ISC West 2024 in Las Vegas. The project brought security-software demonstrations into a 400-square-foot space with room for visitor conversations. Demonstrate security software and explain several applications through screens, demo counters and technical discussions. A white-and-blue structure supported a central multi-screen presentation and additional monitors at separate…

AxxonSoft’s 20×20 booth at ISC West 2024 in Las Vegas brought security-software demonstrations together with space for visitor conversations. A…
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Front 3D rendering of ARMAF’s 20x20 fragrance booth with white shelves and brand panels

ASD Market Week 2022 20×20 Booth for ARMAF in Las Vegas

Exhibitsmax delivered a 20×20 booth for ARMAF at ASD Market Week 2022 in Las Vegas. The project brought fragrance collections into a 400-square-foot space with room for visitor conversations. Present fragrance collections through organized shelving and distinct brand graphics while retaining room for buyer discussions. White shelving and tall graphic panels divided the 20×20 space…

ARMAF’s 20×20 booth at ASD Market Week 2022 in Las Vegas brought fragrance collections together with space for visitor conversations.…
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Elevated 3D rendering of Softmatter’s 20x30 CES 2022 booth with multiple technology stations

CES 2022 20×30 Booth for Softmatter in Las Vegas

Exhibitsmax delivered a 20×30 booth for Softmatter at CES 2022 in Las Vegas. The project brought multiple technology stations into a 600-square-foot space with room for visitor conversations. Present several smart-technology applications with separate visual and discussion points across a 20×30 footprint. Dark central structures and contrasting colored presentation stations divided the exhibit into distinct…

Softmatter’s 20×30 booth at CES 2022 in Las Vegas brought multiple technology stations together with space for visitor conversations. Dark…
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Custom Booth Planning by Footprint

Start with the products, demonstrations and conversations your booth needs to support. These size references show different ways to organize a custom exhibit; the assigned floor plan determines open sides and circulation.

10×20: Focused Product Presentation

GREE Canada combines equipment, a monitor and seating in 200 square feet. Set priorities for displays and staff workspace before adding furniture.

Explore 10×20 Booth Projects →

20×20: Connected Activity Zones

A square footprint can connect product browsing and conversations around a shared brand feature. ZIG·ZAG shows how distinct graphics organize several product brands.

Explore 20×20 Booth Projects →

20×30: Demos and Meetings

Klacci combines access-control demonstrations, reception and meeting space. Plan the paths between these functions so visitors can engage without blocking other activities.

Explore 20×30 Booth Projects →

Large Custom Exhibits

Separate major displays, hospitality and staff support as the program grows. Compare a rectangular 20×40 footprint with a large square 50×50 exhibit to understand how shape affects zoning.

What Makes a Custom Booth Different?

Designed Around Your Brand

Structure, graphics, product displays and space are developed around the brand and exhibiting goals rather than selected from a fixed catalog layout.

Greater Layout Flexibility

Define the space around product demos, meeting areas, hospitality, storage and the way visitors should move through the exhibit.

Custom Materials & Features

Combine millwork, metalwork, SEG graphics, lighting, AV and purpose-built displays where they support the project.

Designed for One Show or Reuse

Plan reusable components, replaceable graphics and adaptable structures when the exhibit needs to serve multiple events.

What Should a Custom Booth Be Designed Around?

Product & Demo Requirements

Start with product dimensions, weight, access, power and demonstration needs. Equipment placement should support both customer education and staff operation.

Visitor Flow

Create clear approaches, understandable activity zones and room for visitors to pause without blocking entrances or neighboring aisles.

Meetings & Hospitality

Decide how much space should support quick conversations, seated meetings, private discussions or hospitality before adding furniture.

Storage & Staff Workflow

Plan access to literature, samples, personal items and supplies so everyday tasks do not interrupt the visitor experience.

Brand Visibility

Coordinate the main message, graphic hierarchy, lighting and screen placement with sightlines from the aisles.

Show Rules & Budget

Review current show requirements before design approval. Separate the exhibit budget from freight, material handling, utilities and venue labor.

From Custom Design to Production

Material selection should balance appearance, durability, weight and the planned reuse cycle. Engineering, graphic proofs and AV requirements need to be coordinated before fabrication. A documented pre-build review helps verify fit, finish, lighting, graphics and packing before the exhibit leaves production.

  1. 01

    Concept

  2. 02

    3D Visualization

  3. 03

    Engineering

  4. 04

    Fabrication

  5. 05

    Graphics & AV

  6. 06

    Pre-Build / QA

  7. 07

    Transportation

  8. 08

    Installation

Explore our trade show booth design, 3D visualization and custom booth fabrication services for the work behind these projects.

Custom Booth vs. Rental Booth

Custom Booth

Purpose-designed structures and features created around a specific brand, product or experience. Ownership and reuse should be defined in the project scope.

Rental Booth

Reusable rental systems customized through graphics, layout and selected features, with the rental scope and return requirements agreed in advance.

Hybrid

Rental structures combined with custom-fabricated elements to balance the desired appearance, budget and future exhibiting plans.

Compare options with our trade show booth rental service. The best approach depends on your show calendar, functional needs and reuse plan.

Custom Trade Show Booth FAQs

How early should a custom booth project begin?

Lead time depends on the booth size, structural complexity, materials and show deadlines. Start early enough to allow for concept reviews, 3D visualization, engineering, graphic approvals, fabrication, pre-build checks and venue submissions. Share your show dates and decision deadline so the team can assess a realistic schedule before you commit.

Can a custom booth be reused?

Yes. Custom does not have to mean single-use. Reusable components, replaceable graphics and adaptable structures can support future shows. Discuss the expected booth sizes, storage, shipping and refurbishment needs during design, because those choices affect materials, connections, packing and the long-term cost of the exhibit.

What can a turnkey custom booth scope include?

Depending on the agreed project scope, support can include booth design, 3D visualization, fabrication, graphic production, AV coordination, pre-show assembly, transportation, installation, dismantling and storage. Venue services and third-party charges should be identified separately in the proposal. The case studies describe the services provided for each project.

What is the difference between a custom booth and a rental booth?

A custom booth uses purpose-designed structures and features developed around a brand, product or experience. A rental booth uses reusable rental systems personalized through graphics, layout and selected features. A hybrid combines rental structures with custom-fabricated elements. A custom-designed appearance does not, by itself, indicate whether the exhibitor owns or rents the components.

Related Booth Types

Planning a Custom Trade Show Booth?

Share your show, booth size, brand requirements, functional needs and target budget. Send a project you like so our team can understand your direction and develop a concept around your event.

Request a Custom Booth Design & Quote