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Custom Trade Show Booth Designs & Projects

Explore real Exhibitsmax projects to see how custom trade show booths bring a brand, product story and visitor experience into one exhibit. A custom exhibit is planned around the brand rather than assembled from a fixed catalog layout. Architectural structures, custom counters, product displays, meeting areas, storage, lighting, graphics and AV can be coordinated around specific show goals. Browse the case studies below for ideas across booth sizes and industries, then consider how layout, materials and a reuse plan could shape your next U.S. trade show project.

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Real Custom Booth Projects

Each project links to its full case study. Custom describes the design approach; the delivered solution may include purchased, rental or hybrid components according to the project scope.

TPE 2024 10×20 Booth for Freemax in Las Vegas

Exhibitsmax delivered a 10×20 corner booth for Freemax at TPE 2024 at the Las Vegas Convention Center. The 200-square-foot exhibit combined an illuminated backwall, two counters and meeting seating, with project support spanning production, transportation, installation and post-show handling. The brief called for reception and display surfaces alongside space for face-to-face conversations. With access from…

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DevLearn 2023 10×20 Booth for Easygenerator in Las Vegas

Exhibitsmax delivered Easygenerator’s 10×20 exhibit for DevLearn 2023 at The Mirage Hotel & Casino in Las Vegas. The 200-square-foot booth combined screen-based software demonstrations, branded messaging and conversation areas, supported by production, pre-show assembly and on-site installation. Easygenerator needed to introduce its e-learning and course creation platform through live demonstrations. The brief called for multiple…

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Fintech 2022 10×20 Booth for ComplyAdvantage in Las Vegas

Exhibitsmax created a 10×20 booth for ComplyAdvantage at Fintech 2022 in Las Vegas. The 200-square-foot exhibit brought software presentations, a reception point and seated conversations into one compact layout. ComplyAdvantage needed to explain its financial crime risk management technology through clear messaging and screen-based demonstrations. The brief combined places to introduce the software with space…

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MJBizCon 2023 10×20 Booth for Canna Brand in Las Vegas

Canna Brand’s 10×20 inline exhibit combines a full-width graphic backwall with illuminated branding, monitors and counters positioned toward the sides. The center remains open for visitor access and conversations. Contrasting dark frames and lighter graphics organize the presentation, showing how a single aisle-facing booth can balance digital content, reception and usable floor space.

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AAPEX 2023 10×10 Booth for Metalliic in Las Vegas

Exhibitsmax delivered a 10×10 corner booth for Metalliic Auto Liners at AAPEX 2023 at The Venetian Expo in Las Vegas. The 100-square-foot exhibit combined automotive sample displays, a monitor and compact meeting seating with production and on-site support. Metalliic needed to display automotive liner samples, explain its manufacturing capabilities and provide a place for buyer…

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CES 2020 10×10 Booth for WIPOP in Las Vegas

For CES 2020 in Las Vegas, WIPOP needed a compact exhibit that made its brand and product range easy to understand. This 10x10 corner booth combined a vivid pink backwall, white display counters and a wall-mounted screen within a small footprint. The brief centered on visible product presentation and quick conversations with visitors. The booth…

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TPE 2024 20×40 Booth for Starbuzz in Las Vegas

Exhibitsmax developed this 20x40 exhibit for Starbuzz at TPE 2024 at the Las Vegas Convention Center. The layout combined a central structure, perimeter display counters, meeting furniture and an overhead circular sign within an open exhibit footprint. The project brief called for several display areas and room for business conversations within one coordinated booth. The…

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SEMA 2023 50×50 Booth for UPPF in Las Vegas

UPPF's exhibit at SEMA 2023 brought vehicle displays, paint protection film samples, digital content and meeting space together in a 50x50 booth at the Las Vegas Convention Center. Exhibitsmax developed the design and coordinated the exhibit through production, pre-show preparation and on-site installation. UPPF needed room to present automotive film applications at full vehicle scale…

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NHS 2023 30×30 Booth for Monument in Las Vegas

Monument Grills used this 30x30 exhibit at the National Hardware Show (NHS) 2023 to present multiple full-size grill models at the Las Vegas Convention Center. The booth combined an open product layout, large scenic display, branded walls and overhead signage. The brief centered on giving buyers and retail partners space to compare grill models, inspect…

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SuperZoo 2023 10×20 Booth for Above in Las Vegas

Above’s 10×20 exhibit organizes grooming-shear presentation around a red-and-white backwall, large product imagery and a recessed display shelf. Freestanding front counters and a longer side counter provide several conversation points, with gaps between them for entry. The design combines product comparison, brand visibility and staff workspace along one open aisle.

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Custom Booth Planning by Footprint

Start with the products, demonstrations and conversations your booth needs to support. These size references show different ways to organize a custom exhibit; the assigned floor plan determines open sides and circulation.

10×20: Focused Product Presentation

GREE Canada combines equipment, a monitor and seating in 200 square feet. Set priorities for displays and staff workspace before adding furniture.

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20×20: Connected Activity Zones

A square footprint can connect product browsing and conversations around a shared brand feature. ZIG·ZAG shows how distinct graphics organize several product brands.

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20×30: Demos and Meetings

Klacci combines access-control demonstrations, reception and meeting space. Plan the paths between these functions so visitors can engage without blocking other activities.

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Large Custom Exhibits

Separate major displays, hospitality and staff support as the program grows. Compare a rectangular 20×40 footprint with a large square 50×50 exhibit to understand how shape affects zoning.

What Makes a Custom Booth Different?

Designed Around Your Brand

Structure, graphics, product displays and space are developed around the brand and exhibiting goals rather than selected from a fixed catalog layout.

Greater Layout Flexibility

Define the space around product demos, meeting areas, hospitality, storage and the way visitors should move through the exhibit.

Custom Materials & Features

Combine millwork, metalwork, SEG graphics, lighting, AV and purpose-built displays where they support the project.

Designed for One Show or Reuse

Plan reusable components, replaceable graphics and adaptable structures when the exhibit needs to serve multiple events.

What Should a Custom Booth Be Designed Around?

Product & Demo Requirements

Start with product dimensions, weight, access, power and demonstration needs. Equipment placement should support both customer education and staff operation.

Visitor Flow

Create clear approaches, understandable activity zones and room for visitors to pause without blocking entrances or neighboring aisles.

Meetings & Hospitality

Decide how much space should support quick conversations, seated meetings, private discussions or hospitality before adding furniture.

Storage & Staff Workflow

Plan access to literature, samples, personal items and supplies so everyday tasks do not interrupt the visitor experience.

Brand Visibility

Coordinate the main message, graphic hierarchy, lighting and screen placement with sightlines from the aisles.

Show Rules & Budget

Review current show requirements before design approval. Separate the exhibit budget from freight, material handling, utilities and venue labor.

From Custom Design to Production

Material selection should balance appearance, durability, weight and the planned reuse cycle. Engineering, graphic proofs and AV requirements need to be coordinated before fabrication. A documented pre-build review helps verify fit, finish, lighting, graphics and packing before the exhibit leaves production.

  1. 01

    Concept

  2. 02

    3D Visualization

  3. 03

    Engineering

  4. 04

    Fabrication

  5. 05

    Graphics & AV

  6. 06

    Pre-Build / QA

  7. 07

    Transportation

  8. 08

    Installation

Explore our trade show booth design, 3D visualization and custom booth fabrication services for the work behind these projects.

Custom Booth vs. Rental Booth

Custom Booth

Purpose-designed structures and features created around a specific brand, product or experience. Ownership and reuse should be defined in the project scope.

Rental Booth

Reusable rental systems customized through graphics, layout and selected features, with the rental scope and return requirements agreed in advance.

Hybrid

Rental structures combined with custom-fabricated elements to balance the desired appearance, budget and future exhibiting plans.

Compare options with our trade show booth rental service. The best approach depends on your show calendar, functional needs and reuse plan.

Custom Trade Show Booth FAQs

How early should a custom booth project begin?

Lead time depends on the booth size, structural complexity, materials and show deadlines. Start early enough to allow for concept reviews, 3D visualization, engineering, graphic approvals, fabrication, pre-build checks and venue submissions. Share your show dates and decision deadline so the team can assess a realistic schedule before you commit.

Can a custom booth be reused?

Yes. Custom does not have to mean single-use. Reusable components, replaceable graphics and adaptable structures can support future shows. Discuss the expected booth sizes, storage, shipping and refurbishment needs during design, because those choices affect materials, connections, packing and the long-term cost of the exhibit.

What can a turnkey custom booth scope include?

Depending on the agreed project scope, support can include booth design, 3D visualization, fabrication, graphic production, AV coordination, pre-show assembly, transportation, installation, dismantling and storage. Venue services and third-party charges should be identified separately in the proposal. The case studies describe the services provided for each project.

What is the difference between a custom booth and a rental booth?

A custom booth uses purpose-designed structures and features developed around a brand, product or experience. A rental booth uses reusable rental systems personalized through graphics, layout and selected features. A hybrid combines rental structures with custom-fabricated elements. A custom-designed appearance does not, by itself, indicate whether the exhibitor owns or rents the components.

Related Booth Types

Planning a Custom Trade Show Booth?

Share your show, booth size, brand requirements, functional needs and target budget. Send a project you like so our team can understand your direction and develop a concept around your event.

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