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Custom Trade Show Booth Designs & Projects

Explore real Exhibitsmax projects to see how custom trade show booths bring a brand, product story and visitor experience into one exhibit. A custom exhibit is planned around the brand rather than assembled from a fixed catalog layout. Architectural structures, custom counters, product displays, meeting areas, storage, lighting, graphics and AV can be coordinated around specific show goals. Browse the case studies below for ideas across booth sizes and industries, then consider how layout, materials and a reuse plan could shape your next U.S. trade show project.

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Real Custom Booth Projects

Each project links to its full case study. Custom describes the design approach; the delivered solution may include purchased, rental or hybrid components according to the project scope.

Champs 2024 20x20 Booth for Daddys in Las Vegas

CHAMPS 2024 20×20 Booth for Daddys in Las Vegas

Exhibitsmax created Daddys’ 20×20 booth for CHAMPS 2024 at the Las Vegas Convention Center. The 400-square-foot exhibit combined multiple brand identities, glass display counters and a large graphic backdrop beneath a circular hanging sign. Two concept renderings and two completed photographs document the layout and its show-floor presentation. The project needed to organize several product…

Daddys’ 20×20 booth at CHAMPS 2024 organized multiple brands beneath a circular hanging sign and a black-and-white portal structure. Glass…
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IWF 2024 20x20 Booth for Crows in Atlanta

IWF 2024 20×20 Booth for Crowsnest in Atlanta

Exhibitsmax delivered a 20×20 booth for Crowsnest at IWF 2024 at the Georgia World Congress Center in Atlanta. The 400-square-foot exhibit presented ERP and project management software through a large branded backwall, freestanding information towers, monitor displays and high-table discussion areas. The gallery includes one elevated concept rendering and three completed show-floor photographs. Crowsnest needed…

Crowsnest’s 20×20 booth at IWF 2024 presented ERP and project management software through a large branded backwall, feature towers and…
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3D rendering of GEALAN’s 20x50 booth with black architectural frames and overhead branding

GlassBuild America 2024 20×50 Booth for GEALAN in Dallas

Exhibitsmax delivered a 20×50 booth for GEALAN at GlassBuild America 2024 in Dallas. The project brought window and door systems into a 1,000-square-foot space with room for visitor conversations. Present window and door systems at architectural scale while giving visitors places to examine the products and discuss specifications. The elongated 20×50 footprint was organized around…

GEALAN’s 20×50 booth at GlassBuild America 2024 in Dallas brought window and door systems together with space for visitor conversations.…
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3D rendering of CarParts Wholesale and JC Whitney’s 10x20 booth with counter and seating

AAPEX 2024 10×20 Booth for CarParts Wholesale in Las Vegas

CarParts Wholesale’s 10×20 exhibit gives CarParts Wholesale and JC Whitney distinct brand areas within one footprint. Distribution messaging, wood-finish graphics, a monitor and seating support different conversations, while a front reception counter provides a clear contact point. The project illustrates how an inline booth can present multiple brands without losing a shared visitor-facing entrance.

CarParts Wholesale’s 10×20 booth at AAPEX 2024 in Las Vegas brought two automotive brands together with space for visitor conversations.…
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3D rendering of DREO’s 20x30 appliance booth with circular hanging sign and white demo counters

The Inspired Home Show 2025 20×30 Booth for DREO in Chicago

Exhibitsmax delivered a 20×30 booth for DREO at The Inspired Home Show 2025 in Chicago. The project brought appliance demonstrations into a 600-square-foot space with room for visitor conversations. Display several home-appliance categories and provide room for product explanations, demonstrations and buyer meetings. White counters and display surfaces kept the appliances central to the design.…

DREO’s 20×30 booth at The Inspired Home Show 2025 in Chicago brought appliance demonstrations together with space for visitor conversations.…
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3D rendering of Nira’s 10x20 booth with blue backwall graphics, monitors and curved counters

CLEANPOWER 2025 10×20 Booth for Nira in Phoenix

Exhibitsmax delivered a 10×20 booth for Nira at CLEANPOWER 2025 in Phoenix. The project brought software presentations into a 200-square-foot space with room for visitor conversations. Explain renewable-energy interconnection solutions through digital presentations and short conversations with project teams. Blue scenic graphics framed the central Nira brand panel. Multiple monitors distributed the software presentation across…

Nira’s 10×20 booth at CLEANPOWER 2025 in Phoenix brought software presentations together with space for visitor conversations. Blue scenic graphics…
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VIA’s ASCRS booth with a large medical video display, mint counter and two stools

ASCRS 2025 10×10 Booth for VIA in Los Angeles

Exhibitsmax delivered a 10×10 booth for VIA at ASCRS 2025 in Los Angeles. The project brought a large medical video display into a 100-square-foot space with room for visitor conversations. Use surgical imagery as the main presentation while preserving space for brief conversations in a 10×10 booth. A large video wall formed the primary background…

VIA’s 10×10 booth at ASCRS 2025 in Los Angeles brought a large medical video display together with space for visitor…
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3D rendering of GluCorp’s 10x20 ingredient booth with monitor tower and wood-look counter

SupplySide West 2024 10×20 Booth for GluCorp in Las Vegas

Exhibitsmax delivered a 10×20 booth for GluCorp at SupplySide West 2024 in Las Vegas. The project brought ingredient categories into a 200-square-foot space with room for visitor conversations. Present ingredient categories clearly and support conversations about syrups, solids and food applications. The booth separated product information into brightly colored graphic zones, supported by a light…

GluCorp’s 10×20 booth at SupplySide West 2024 in Las Vegas brought ingredient categories together with space for visitor conversations. The…
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3D rendering of Dantal’s hydraulic-product booth with blue frame, monitor and counters

WasteExpo 2025 20×20 Booth for Dantal in Las Vegas

Exhibitsmax delivered a 20×20 booth for Dantal at WasteExpo 2025 in Las Vegas. The project brought hydraulic-product information into a 400-square-foot space with room for visitor conversations. Present hydraulic products and applications while giving technical visitors space to review information and meet the team. A blue overhead frame and white graphic walls organized the 20×20…

Dantal’s 20×20 booth at WasteExpo 2025 in Las Vegas brought hydraulic-product information together with space for visitor conversations. A blue…
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3D rendering of Amana Tool’s IWF booth with SPEKTRA graphics and tall cutting-tool feature tower

IWF 2024 20×30 Booth for Amana Tool in Atlanta

Exhibitsmax delivered a 20×30 booth for Amana Tool at IWF 2024 in Atlanta. The project brought cutting-tool information into a 600-square-foot space with room for visitor conversations. Help woodworking visitors compare cutting-tool applications and discuss product requirements with the Amana Tool team. Large SPEKTRA and Amana Tool graphics wrapped the display walls and tall feature…

Amana Tool’s 20×30 booth at IWF 2024 in Atlanta brought cutting-tool information together with space for visitor conversations. Large SPEKTRA…
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Custom Booth Planning by Footprint

Start with the products, demonstrations and conversations your booth needs to support. These size references show different ways to organize a custom exhibit; the assigned floor plan determines open sides and circulation.

10×20: Focused Product Presentation

GREE Canada combines equipment, a monitor and seating in 200 square feet. Set priorities for displays and staff workspace before adding furniture.

Explore 10×20 Booth Projects →

20×20: Connected Activity Zones

A square footprint can connect product browsing and conversations around a shared brand feature. ZIG·ZAG shows how distinct graphics organize several product brands.

Explore 20×20 Booth Projects →

20×30: Demos and Meetings

Klacci combines access-control demonstrations, reception and meeting space. Plan the paths between these functions so visitors can engage without blocking other activities.

Explore 20×30 Booth Projects →

Large Custom Exhibits

Separate major displays, hospitality and staff support as the program grows. Compare a rectangular 20×40 footprint with a large square 50×50 exhibit to understand how shape affects zoning.

What Makes a Custom Booth Different?

Designed Around Your Brand

Structure, graphics, product displays and space are developed around the brand and exhibiting goals rather than selected from a fixed catalog layout.

Greater Layout Flexibility

Define the space around product demos, meeting areas, hospitality, storage and the way visitors should move through the exhibit.

Custom Materials & Features

Combine millwork, metalwork, SEG graphics, lighting, AV and purpose-built displays where they support the project.

Designed for One Show or Reuse

Plan reusable components, replaceable graphics and adaptable structures when the exhibit needs to serve multiple events.

What Should a Custom Booth Be Designed Around?

Product & Demo Requirements

Start with product dimensions, weight, access, power and demonstration needs. Equipment placement should support both customer education and staff operation.

Visitor Flow

Create clear approaches, understandable activity zones and room for visitors to pause without blocking entrances or neighboring aisles.

Meetings & Hospitality

Decide how much space should support quick conversations, seated meetings, private discussions or hospitality before adding furniture.

Storage & Staff Workflow

Plan access to literature, samples, personal items and supplies so everyday tasks do not interrupt the visitor experience.

Brand Visibility

Coordinate the main message, graphic hierarchy, lighting and screen placement with sightlines from the aisles.

Show Rules & Budget

Review current show requirements before design approval. Separate the exhibit budget from freight, material handling, utilities and venue labor.

From Custom Design to Production

Material selection should balance appearance, durability, weight and the planned reuse cycle. Engineering, graphic proofs and AV requirements need to be coordinated before fabrication. A documented pre-build review helps verify fit, finish, lighting, graphics and packing before the exhibit leaves production.

  1. 01

    Concept

  2. 02

    3D Visualization

  3. 03

    Engineering

  4. 04

    Fabrication

  5. 05

    Graphics & AV

  6. 06

    Pre-Build / QA

  7. 07

    Transportation

  8. 08

    Installation

Explore our trade show booth design, 3D visualization and custom booth fabrication services for the work behind these projects.

Custom Booth vs. Rental Booth

Custom Booth

Purpose-designed structures and features created around a specific brand, product or experience. Ownership and reuse should be defined in the project scope.

Rental Booth

Reusable rental systems customized through graphics, layout and selected features, with the rental scope and return requirements agreed in advance.

Hybrid

Rental structures combined with custom-fabricated elements to balance the desired appearance, budget and future exhibiting plans.

Compare options with our trade show booth rental service. The best approach depends on your show calendar, functional needs and reuse plan.

Custom Trade Show Booth FAQs

How early should a custom booth project begin?

Lead time depends on the booth size, structural complexity, materials and show deadlines. Start early enough to allow for concept reviews, 3D visualization, engineering, graphic approvals, fabrication, pre-build checks and venue submissions. Share your show dates and decision deadline so the team can assess a realistic schedule before you commit.

Can a custom booth be reused?

Yes. Custom does not have to mean single-use. Reusable components, replaceable graphics and adaptable structures can support future shows. Discuss the expected booth sizes, storage, shipping and refurbishment needs during design, because those choices affect materials, connections, packing and the long-term cost of the exhibit.

What can a turnkey custom booth scope include?

Depending on the agreed project scope, support can include booth design, 3D visualization, fabrication, graphic production, AV coordination, pre-show assembly, transportation, installation, dismantling and storage. Venue services and third-party charges should be identified separately in the proposal. The case studies describe the services provided for each project.

What is the difference between a custom booth and a rental booth?

A custom booth uses purpose-designed structures and features developed around a brand, product or experience. A rental booth uses reusable rental systems personalized through graphics, layout and selected features. A hybrid combines rental structures with custom-fabricated elements. A custom-designed appearance does not, by itself, indicate whether the exhibitor owns or rents the components.

Related Booth Types

Planning a Custom Trade Show Booth?

Share your show, booth size, brand requirements, functional needs and target budget. Send a project you like so our team can understand your direction and develop a concept around your event.

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