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Custom Trade Show Booth Designs & Projects

Explore real Exhibitsmax projects to see how custom trade show booths bring a brand, product story and visitor experience into one exhibit. A custom exhibit is planned around the brand rather than assembled from a fixed catalog layout. Architectural structures, custom counters, product displays, meeting areas, storage, lighting, graphics and AV can be coordinated around specific show goals. Browse the case studies below for ideas across booth sizes and industries, then consider how layout, materials and a reuse plan could shape your next U.S. trade show project.

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Real Custom Booth Projects

Each project links to its full case study. Custom describes the design approach; the delivered solution may include purchased, rental or hybrid components according to the project scope.

SEMA 2022 20×70 Booth for LUXO in Las Vegas

SEMA 2022 20×70 Booth for LUXO in Las Vegas

This LUXO project for SEMA 2022 at the Las Vegas Convention Center used an extended 20x70 booth footprint to combine automotive displays, FlexShield branding and visitor conversations. The design centered on a long vehicle presentation area, checkered flooring and a large branded end structure. The brief called for room to present vehicles and automotive protection…

LUXO’s 20x70 exhibit at SEMA 2022 combined full-size vehicle displays, FlexShield branding, checkered flooring and spaces for visitor conversations at…
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AAPEX 2023 10x10 Booth for Hidria in Vas Vegas

AAPEX 2023 10×10 Booth for Hidria in Las Vegas

Exhibitsmax designed and delivered Hidria’s 10×10 corner booth for AAPEX 2023 in Las Vegas. Within 100 square feet, the exhibit brought together automotive component displays, blue-and-white brand graphics, a reception counter and a compact conversation area. The gallery pairs the approved design rendering with two completed show-floor views. Hidria needed a compact exhibit that made…

Hidria’s 10×10 corner booth at AAPEX 2023 combined blue-and-white OE-quality branding with a glass component display, reception counter and high-table…
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NPE 2024 30x30 Booth for STEER in Orlando

NPE 2024 30×30 Booth for STEER in Orlando

Exhibitsmax delivered a 30×30 booth for STEER at NPE 2024 at the Orange County Convention Center in Orlando. The 900-square-foot exhibit brought industrial equipment, intelligent compounding technologies and application information into one blue-and-white environment, with a circular hanging sign, a central presentation tower and several places for visitor conversations. STEER needed to explain technical solutions…

STEER’s 30×30 NPE 2024 exhibit at the Orange County Convention Center combined industrial equipment with application graphics, a central monitor…
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IBIE 2025 20x20 Booth for CLM in Las Vegas

IBIE 2025 20×20 Booth for CLM in Las Vegas

Exhibitsmax created CLM Bakery System’s 20×20 booth for IBIE 2025 at the Las Vegas Convention Center. The 400-square-foot exhibit used bakery-system graphics, digital displays and open meeting areas to introduce CLM’s production solutions for wood-fired pizza and bread. A circular hanging sign and red, white and black graphics connected the booth’s visual identity across the…

CLM Bakery System’s 20×20 IBIE 2025 booth at the Las Vegas Convention Center paired equipment illustrations and bakery application graphics…
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ASD 2024 20x20 Booth for Jhony in Las Vegas

ASD 2024 20×20 Booth for Jhony in Las Vegas

Exhibitsmax delivered Jhony USA’s 20×20 fragrance booth for ASD 2024 at the Las Vegas Convention Center. The 400-square-foot exhibit combined illuminated bottle displays, large perfume graphics and open seating areas, with Game of Spades and Jhony USA branding carried across a white-and-gold upper framework. Jhony USA needed a clear way to present several fragrance collections…

Jhony USA’s 20×20 ASD 2024 booth at the Las Vegas Convention Center combined illuminated perfume compartments, interior shelving and large…
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Cosmoprof 2024 10x20 Booth for RULE in Las Vegas

Cosmoprof 2024 10×20 Booth for RULE in Las Vegas

Exhibitsmax created RULE’s 10×20 booth for Cosmoprof North America 2024 at Mandalay Bay Convention Center in Las Vegas. The 200-square-foot exhibit brought product presentation, a branded reception counter and lounge-style buyer seating into a black-and-blue environment. The gallery pairs design renderings with completed show-floor photographs. RULE needed to introduce its personal-care collection while giving visitors…

RULE’s 10×20 exhibit at Cosmoprof 2024 combined black-and-blue branding, a prominent aisle-facing display feature and rear-wall graphics at Mandalay Bay…
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SEMA 2024 20x50 Booth for GTECGNIQ in Las Vegas

SEMA 2024 20×50 Booth for GTECHNIQ in Las Vegas

Exhibitsmax created GTECHNIQ’s 20×50 exhibit for SEMA 2024 at the Las Vegas Convention Center. The 1,000-square-foot booth combined a vehicle display, automotive surface-care product presentation and a double-deck structure, with the brand’s “Smart Surface Science” identity visible across the exhibit. GTECHNIQ needed a setting for introducing its surface-protection products to installers, distributors and automotive-industry buyers.…

GTECHNIQ’s 20×50 SEMA 2024 exhibit combined a double-deck structure, branded vehicle display and automotive surface-care product wall at the Las…
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Printing United 2024 20x20 Booth for UltimateTech in Las Vegas

Printing United 2024 20×20 Booth for UltimateTech in Las Vegas

Exhibitsmax created UltimateTech’s 20×20 booth for PRINTING United 2024 at the Las Vegas Convention Center. The 400-square-foot exhibit brought together a featured finishing machine, print-workflow messaging, digital presentation and meeting space under the brand’s “Automation in overdrive” message. UltimateTech needed to connect its software and automation offering with a physical equipment display. Visitors needed to…

UltimateTech’s 20×20 booth at PRINTING United 2024 combined a featured finishing machine, workflow graphics, digital presentation and meeting space at…
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MINExpo 2024 10x30 Booth for RTDrill in Las Vegas

MINExpo 2024 10×30 Booth for RTDrill in Las Vegas

Exhibitsmax created RTDrill’s 10×30 booth for MINExpo 2024 at the Las Vegas Convention Center. The 300-square-foot exhibit combined RTDrill and Technidrill branding, drilling-industry graphics, a wall-mounted video display and two distinct meeting areas. The gallery includes design renderings and completed show-floor photographs. The brief focused on explaining drilling rigs, tools and manufacturing capabilities to mining-industry…

RTDrill’s 10×30 booth at MINExpo 2024 combined drilling-industry graphics, RTDrill and Technidrill branding, a wall-mounted monitor and two meeting formats.…
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SEMA 2024 20x20 Booth for Top 1 Oil in Las Vegas

SEMA 2024 20×20 Booth for Top 1 Oil in Las Vegas

Exhibitsmax created a 20×20 exhibit for TOP 1 Oil at SEMA 2024 at the Las Vegas Convention Center. The 400-square-foot booth brought lubricant product displays, digital content, reception and meeting space together beneath prominent overhead branding. The gallery pairs two design renderings with two completed show-floor photographs. TOP 1 Oil needed to present its automotive…

TOP 1 Oil’s 20×20 exhibit at SEMA 2024 paired lubricant product shelving with automotive graphics, wall-mounted screens and overhead branding.…
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Custom Booth Planning by Footprint

Start with the products, demonstrations and conversations your booth needs to support. These size references show different ways to organize a custom exhibit; the assigned floor plan determines open sides and circulation.

10×20: Focused Product Presentation

GREE Canada combines equipment, a monitor and seating in 200 square feet. Set priorities for displays and staff workspace before adding furniture.

Explore 10×20 Booth Projects →

20×20: Connected Activity Zones

A square footprint can connect product browsing and conversations around a shared brand feature. ZIG·ZAG shows how distinct graphics organize several product brands.

Explore 20×20 Booth Projects →

20×30: Demos and Meetings

Klacci combines access-control demonstrations, reception and meeting space. Plan the paths between these functions so visitors can engage without blocking other activities.

Explore 20×30 Booth Projects →

Large Custom Exhibits

Separate major displays, hospitality and staff support as the program grows. Compare a rectangular 20×40 footprint with a large square 50×50 exhibit to understand how shape affects zoning.

What Makes a Custom Booth Different?

Designed Around Your Brand

Structure, graphics, product displays and space are developed around the brand and exhibiting goals rather than selected from a fixed catalog layout.

Greater Layout Flexibility

Define the space around product demos, meeting areas, hospitality, storage and the way visitors should move through the exhibit.

Custom Materials & Features

Combine millwork, metalwork, SEG graphics, lighting, AV and purpose-built displays where they support the project.

Designed for One Show or Reuse

Plan reusable components, replaceable graphics and adaptable structures when the exhibit needs to serve multiple events.

What Should a Custom Booth Be Designed Around?

Product & Demo Requirements

Start with product dimensions, weight, access, power and demonstration needs. Equipment placement should support both customer education and staff operation.

Visitor Flow

Create clear approaches, understandable activity zones and room for visitors to pause without blocking entrances or neighboring aisles.

Meetings & Hospitality

Decide how much space should support quick conversations, seated meetings, private discussions or hospitality before adding furniture.

Storage & Staff Workflow

Plan access to literature, samples, personal items and supplies so everyday tasks do not interrupt the visitor experience.

Brand Visibility

Coordinate the main message, graphic hierarchy, lighting and screen placement with sightlines from the aisles.

Show Rules & Budget

Review current show requirements before design approval. Separate the exhibit budget from freight, material handling, utilities and venue labor.

From Custom Design to Production

Material selection should balance appearance, durability, weight and the planned reuse cycle. Engineering, graphic proofs and AV requirements need to be coordinated before fabrication. A documented pre-build review helps verify fit, finish, lighting, graphics and packing before the exhibit leaves production.

  1. 01

    Concept

  2. 02

    3D Visualization

  3. 03

    Engineering

  4. 04

    Fabrication

  5. 05

    Graphics & AV

  6. 06

    Pre-Build / QA

  7. 07

    Transportation

  8. 08

    Installation

Explore our trade show booth design, 3D visualization and custom booth fabrication services for the work behind these projects.

Custom Booth vs. Rental Booth

Custom Booth

Purpose-designed structures and features created around a specific brand, product or experience. Ownership and reuse should be defined in the project scope.

Rental Booth

Reusable rental systems customized through graphics, layout and selected features, with the rental scope and return requirements agreed in advance.

Hybrid

Rental structures combined with custom-fabricated elements to balance the desired appearance, budget and future exhibiting plans.

Compare options with our trade show booth rental service. The best approach depends on your show calendar, functional needs and reuse plan.

Custom Trade Show Booth FAQs

How early should a custom booth project begin?

Lead time depends on the booth size, structural complexity, materials and show deadlines. Start early enough to allow for concept reviews, 3D visualization, engineering, graphic approvals, fabrication, pre-build checks and venue submissions. Share your show dates and decision deadline so the team can assess a realistic schedule before you commit.

Can a custom booth be reused?

Yes. Custom does not have to mean single-use. Reusable components, replaceable graphics and adaptable structures can support future shows. Discuss the expected booth sizes, storage, shipping and refurbishment needs during design, because those choices affect materials, connections, packing and the long-term cost of the exhibit.

What can a turnkey custom booth scope include?

Depending on the agreed project scope, support can include booth design, 3D visualization, fabrication, graphic production, AV coordination, pre-show assembly, transportation, installation, dismantling and storage. Venue services and third-party charges should be identified separately in the proposal. The case studies describe the services provided for each project.

What is the difference between a custom booth and a rental booth?

A custom booth uses purpose-designed structures and features developed around a brand, product or experience. A rental booth uses reusable rental systems personalized through graphics, layout and selected features. A hybrid combines rental structures with custom-fabricated elements. A custom-designed appearance does not, by itself, indicate whether the exhibitor owns or rents the components.

Related Booth Types

Planning a Custom Trade Show Booth?

Share your show, booth size, brand requirements, functional needs and target budget. Send a project you like so our team can understand your direction and develop a concept around your event.

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