CES 2020 10×10 Booth for WIPOP in Las Vegas
A compact 10x10 corner exhibit for WIPOP, combining pink-and-white branding, illuminated product showcases and a wall-mounted screen for CES 2020 in Las Vegas.
Project Overview
For CES 2020 in Las Vegas, WIPOP needed a compact exhibit that made its brand and product range easy to understand. This 10x10 corner booth combined a vivid pink backwall, white display counters and a wall-mounted screen within a small footprint.
Client Goals
The brief centered on visible product presentation and quick conversations with visitors. The booth needed a recognizable brand backdrop, accessible display surfaces and space for staff to explain the products without filling the entire floor with fixtures.
Design & Layout Solution
The booth design used the pink backwall as its main visual anchor. White WIPOP lettering, overhead lighting and tiered display ledges created a clear hierarchy for branding and product presentation. The adjoining white wall supported a screen, keeping the video display off the floor.
Glass-topped counters provided two distinct presentation points. Their white bases balanced the strong pink color, while integrated lighting helped define the display areas. The counter arrangement left space between the fixtures for staff and visitors, with a compact stool tucked beside the rear display. The corner configuration provided aisle-facing visibility from two directions.
Production & Installation at the Las Vegas Convention Center
Exhibitsmax provided design, 3D visualization, custom fabrication, graphic production and project management for this exhibit. The confirmed project scope also included rental services, pre-show assembly, transportation, installation and dismantling, and storage. Custom fabrication and rental elements were coordinated within the same project scope.
Pre-show assembly connected the approved design with the physical booth before delivery. Transportation and on-site installation then brought the prepared components to the Las Vegas Convention Center, with dismantling and storage included after the event. For a new CES project, our Las Vegas booth design and rental team plans the delivery and installation sequence around the applicable show schedule and service requirements.
Completed Result
The finished booth translated WIPOP's pink-and-white identity into a compact presentation environment. The backwall, lit showcases and screen gave the team separate ways to introduce the brand, display products and support face-to-face conversations within the 10x10 space.
Planning a Similar Exhibit
For a small exhibit with illuminated glass cases, define the display-item dimensions, shelf or ledge spacing and whether access is needed from the staff side. Include lighting, screen connections and the desired counter positions in the brief. Review these against the aisle approaches so the fixtures do not consume the space needed for conversations.
Explore more 10x10 trade show booth rental options and designs for your next compact exhibit.
