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SuperZoo 2023 20x20 Custom Booth

SuperZoo 2023 20×20 Booth for KIWI KITCHENS in Las Vegas

A 400-square-foot exhibit combining product browsing and buyer discussions at SuperZoo 2023 in Las Vegas.

3D rendering of KIWI KITCHENS’ SuperZoo 2023 booth with wood-look displays and hanging sign
KIWI KITCHENS booth with tall product shelving at SuperZoo 2023
Angled KIWI KITCHENS exhibit showing wood-look fixtures and open browsing routes
KIWI KITCHENS booth view with monitor, high seating and overhead branding
3D rendering of KIWI KITCHENS’ SuperZoo 2023 booth with wood-look displays and hanging sign
KIWI KITCHENS booth with tall product shelving at SuperZoo 2023
Angled KIWI KITCHENS exhibit showing wood-look fixtures and open browsing routes
KIWI KITCHENS booth view with monitor, high seating and overhead branding

Project Overview

Exhibitsmax delivered a 20×20 booth for KIWI KITCHENS at SuperZoo 2023 in Las Vegas. The project brought pet-food merchandising into a 400-square-foot space with room for visitor conversations.

Client Goals

Present a range of pet-food products and support retailer discussions through organized merchandising and natural brand imagery.

Design & Layout Solution

Wood-look shelving and display units formed the primary product presentation. Black and green graphics connected the fixtures to KIWI KITCHENS’ New Zealand identity. An overhead sign established recognition above the floor, while a screen and high seating created a discussion point within the booth. The perimeter displays left routes between product browsing and staff conversations in the 20×20 footprint.

Production & Installation at Mandalay Bay Convention Center

Exhibitsmax supported the project with booth design, 3D visualization, fabrication and graphic production, followed by transportation and show-site installation. The project scope also included rental elements, storage, dismantling and pre-show assembly. Custom-fabricated components and rental elements were coordinated within the same exhibit scope.

For a layout of this kind, the production review needs to address shelving alignment, product-category graphics, monitor position and access between display units. Packing and exhibit transportation must connect with venue receiving and the installation and dismantling sequence. These are planning considerations for a similar project; specific show services depend on the event requirements.

Completed Result

The completed booth combined retail-style pet-food merchandising and buyer conversations in a natural-material visual setting.

Compare more 20×20 booth designs and projects when planning a similar footprint.

Project Specifications

Trade Show SuperZoo 2023
Location / Venue
Mandalay Bay Convention Center, Las Vegas
Booth Dimensions 20x20
Services Provided
3D Visualization & Concept Design, Custom Booth Fabrication, Exhibit Storage, Exhibit Transportation, Graphic Printing, Installation & Dismantling, Trade Show Booth Design, Trade Show Booth Rental, Trade Show Project Management

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20x20 Booth Planning FAQs

How does this 20×20 booth organize pet-food merchandising?

Wood-look shelving and display units formed the primary product presentation. Black and green graphics connected the fixtures to KIWI KITCHENS’ New Zealand identity. An overhead sign established recognition above the floor, while a screen and high seating created a discussion point within the booth. The perimeter displays left routes between product browsing and staff conversations in the 20×20 footprint.

What should be reviewed before producing a booth like KIWI KITCHENS’s?

Review shelving alignment, product-category graphics, monitor position and access between display units. Use scaled plans and 3D views to compare the display, furniture and visitor positions before production. A pre-show assembly can reveal fit or access issues before the components are packed. For a future event, confirm the assigned floor plan and current exhibitor manual; a past project does not establish the rules for a new show.

Can a 20×20 exhibit combine product browsing and buyer discussions?

This project is a useful reference because the completed booth combined retail-style pet-food merchandising and buyer conversations in a natural-material visual setting. Start by prioritizing the products or information visitors need to see, then reserve the space required for conversations and staff access. Use actual furniture and product dimensions rather than treating every open area in a rendering as usable space. Share your show, floor plan and functional requirements with Exhibitsmax to develop a layout for your event.