SuperZoo 2022 20x20 Custom Booth

SuperZoo 2022 20×20 Booth for Snappy Tom in Las Vegas

A 400-square-foot exhibit combining central merchandising and open access at SuperZoo 2022 in Las Vegas.

3D rendering of Snappy Tom’s 20x20 booth with central product tower and overhead sign

Snappy Tom and Snappy Paws exhibit at SuperZoo 2022 with stocked display tower

Angled Snappy Tom booth showing pet graphics, product counters and meeting seats

Wide view of Snappy Tom’s completed island-style exhibit with multiple open approaches

Project Overview

Exhibitsmax delivered a 20×20 booth for Snappy Tom at SuperZoo 2022 in Las Vegas. The project brought pet-food product ranges into a 400-square-foot space with room for visitor conversations.

Client Goals

Present pet-food products and the Snappy Tom and Snappy Paws identities while supporting retailer meetings.

Design & Layout: Central Shelving and Separate Conversation Points

A central white tower combined shelving with Snappy Tom and Snappy Paws graphics, pet photography and lower counter surfaces. The photographed shelving was largely empty, while some packaged products appeared on a separate perimeter display. The photos therefore show the merchandising structure and selected products, rather than a fully stocked central tower.

Lower freestanding counters created additional presentation points around the tower. Small tables and white chairs sat in the spaces between them, separating seated discussions from the main shelving. A square suspended sign carried both brand names above the booth, while open approaches connected the different sides of the 400-square-foot layout.

Production & Installation at Mandalay Bay Convention Center

Exhibitsmax supported the project with booth design, 3D visualization, fabrication and graphic production, followed by transportation and show-site installation. The project scope also included rental elements, storage, dismantling and pre-show assembly. Custom-fabricated components and rental elements were coordinated within the same exhibit scope.

For a layout of this kind, the production review needs to address product-shelf fit, tower graphics, counter panels and clearance around the seating. Packing and exhibit transportation must connect with venue receiving and the installation and dismantling sequence. These are planning considerations for a similar project; specific show services depend on the event requirements.

Completed Result

The completed booth combined pet-food merchandising, visible brand identification and buyer discussion space around a central display.

Planning a Multi-Range Pet-Food Display?

Group your product list by brand and range, then provide package dimensions and the quantity to be displayed at each station. Identify products that need shelves versus counter space, and allow for staff access to replenish displays. Share meeting-seat requirements, approved graphics, your booth plan, show dates and budget so the central display and surrounding conversations can be planned together.

Compare more 20×20 booth designs and projects when planning a similar footprint.

Project Specifications

Trade Show	SuperZoo 2022
Location / Venue	Mandalay Bay Convention Center, Las Vegas
Booth Dimensions	20x20
Services Provided	3D Visualization & Concept Design, Custom Booth Fabrication, Exhibit Storage, Exhibit Transportation, Graphic Printing, Installation & Dismantling, Trade Show Booth Design, Trade Show Booth Rental, Trade Show Project Management

Turnkey Solution

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20x20 Booth Planning FAQs

How does this 20×20 booth organize pet-food product ranges?

A central merchandising tower combined colorful packaging, pet imagery and brand graphics. Lower counters created additional presentation surfaces around the footprint. The overhead sign made the brands visible above the displays. White seating and small tables occupied the remaining space. This arrangement used a central product feature while keeping multiple approaches open around the 20×20 booth.

What should be reviewed before producing a booth like Snappy Tom’s?

Review product-shelf fit, tower graphics, counter panels and clearance around the seating. Use scaled plans and 3D views to compare the display, furniture and visitor positions before production. A pre-show assembly can reveal fit or access issues before the components are packed. For a future event, confirm the assigned floor plan and current exhibitor manual; a past project does not establish the rules for a new show.

Can a 20×20 exhibit combine central merchandising and open access?

This project is a useful reference because the completed booth combined pet-food merchandising, visible brand identification and buyer discussion space around a central display. Start by prioritizing the products or information visitors need to see, then reserve the space required for conversations and staff access. Use actual furniture and product dimensions rather than treating every open area in a rendering as usable space. Share your show, floor plan and functional requirements with Exhibitsmax to develop a layout for your event.