CES 2023 10x20 Custom Booth

CES 2023 10×20 Booth for Softmatter in Las Vegas

A 200-square-foot exhibit combining physical displays and small seating areas at CES 2023 in Las Vegas.

3D rendering of Softmatter’s 10x20 CES 2023 booth with green counter and wearable displays

Softmatter booth at CES 2023 with large central visual and white cube seating

Angled Softmatter 10x20 exhibit showing wearable displays and branded reception counter

Front 3D view of Softmatter’s confirmed 10x20 booth layout for CES 2023

Project Overview

Exhibitsmax delivered a 10×20 booth for Softmatter at CES 2023 in Las Vegas. The project brought wearable-technology applications into a 200-square-foot space with room for visitor conversations.

Client Goals

Explain smart-textile and wearable-technology applications through physical displays, visual content and compact conversations.

Design & Layout Solution

The 10×20 layout used a dark backwall with green accents and a large central visual. Mannequin-style displays and smaller presentation panels added tangible examples beside the main message. A branded counter addressed the aisle. White cube seating and small tables occupied the front without creating a full enclosed meeting room. The arrangement differs from Softmatter’s larger 20×30 project in 2022.

Production & Installation at Las Vegas Convention Center

Exhibitsmax supported the project with booth design, 3D visualization, fabrication and graphic production, followed by transportation and show-site installation. The project scope also included rental elements, storage, dismantling and pre-show assembly. Custom-fabricated components and rental elements were coordinated within the same exhibit scope.

For a layout of this kind, the production review needs to address display positions, central visual alignment, smaller presentation panels and clearance around cube seating. Packing and exhibit transportation must connect with venue receiving and the installation and dismantling sequence. These are planning considerations for a similar project; specific show services depend on the event requirements.

Completed Result

The completed 200-square-foot booth connected wearable applications, brand messaging and informal discussions along one clear frontage.

Compare more 10×20 booth designs and projects when planning a similar footprint.

Project Specifications

Trade Show	CES 2023
Location / Venue	Las Vegas Convention Center, Las Vegas
Booth Dimensions	10x20
Services Provided	3D Visualization & Concept Design, Custom Booth Fabrication, Exhibit Storage, Exhibit Transportation, Graphic Printing, Installation & Dismantling, Trade Show Booth Design, Trade Show Booth Rental, Trade Show Project Management

Turnkey Solution

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10x20 Booth Planning FAQs

How does this 10×20 booth organize wearable-technology applications?

What should be reviewed before producing a booth like Softmatter’s?

Review display positions, central visual alignment, smaller presentation panels and clearance around cube seating. Use scaled plans and 3D views to compare the display, furniture and visitor positions before production. A pre-show assembly can reveal fit or access issues before the components are packed. For a future event, confirm the assigned floor plan and current exhibitor manual; a past project does not establish the rules for a new show.

Can a 10×20 exhibit combine physical displays and small seating areas?

This project is a useful reference because the completed 200-square-foot booth connected wearable applications, brand messaging and informal discussions along one clear frontage. Start by prioritizing the products or information visitors need to see, then reserve the space required for conversations and staff access. Use actual furniture and product dimensions rather than treating every open area in a rendering as usable space. Share your show, floor plan and functional requirements with Exhibitsmax to develop a layout for your event.