SHOT Show 2023 20x20 Custom Booth

SHOT Show 2023 20×20 Booth for Tagua Gunleather in Las Vegas

A 400-square-foot exhibit combining product browsing and buyer seating at SHOT Show 2023 in Las Vegas.

3D rendering of Tagua Gunleather’s booth with wood-look columns and slatwall displays

Tagua booth at SHOT Show 2023 with circular sign and product-display walls

Angled Tagua exhibit showing branded columns, reception counter and meeting seats

Elevated 3D view of Tagua’s 20x20 merchandising and meeting layout

Project Overview

Exhibitsmax delivered a 20×20 booth for Tagua Gunleather at SHOT Show 2023 in Las Vegas. The project brought slatwall merchandising into a 400-square-foot space with room for visitor conversations.

Client Goals

Organize product merchandising and provide room for retailer and distributor conversations within a 20×20 exhibit.

Design & Layout: Slatwall Displays and an Open Central Floor

Wood-look columns and overhead beams formed a defined frame around the exhibit. White slatwall panels on the inner walls provided vertical merchandising surfaces, with spotlights directed toward those panels. In the site photos, the slatwalls are largely unstocked; they document the installed display system rather than a finished product assortment.

Large dark photographic panels faced the aisle, and a black circular TAGUA GUNLEATHER sign sat within the upper framework. A black branded counter and white meeting furniture occupied separate positions inside. This kept the central floor available for entry and conversation while placing the main merchandising surfaces along the sides of the 400-square-foot booth.

Production & Installation in Las Vegas

Exhibitsmax supported the project with booth design, 3D visualization, fabrication and graphic production, followed by transportation and show-site installation. The project scope also included rental elements, storage, dismantling and pre-show assembly. Custom-fabricated components and rental elements were coordinated within the same exhibit scope.

For a layout of this kind, the production review needs to address slatwall and product-display fit, wood-look finishes, sign placement and furniture clearance. Packing and exhibit transportation must connect with venue receiving and the installation and dismantling sequence. These are planning considerations for a similar project; specific show services depend on the event requirements.

Completed Result

The photographed exhibit combined installed merchandising surfaces, branded architecture and buyer conversation areas within a 400-square-foot footprint.

Planning a Slatwall-Based Retail Exhibit?

Provide the dimensions and weight of your display items, the number of product groups and the hooks or shelf fittings they require. Specify which items visitors can handle and which need staff assistance, along with any lockable display or stock-storage needs. Include meeting seats, approved graphics, your booth plan, show dates and budget so display capacity and visitor space can be reviewed together.

Compare more 20×20 booth designs and projects when planning a similar footprint.

Project Specifications

Trade Show	SHOT Show 2023
Location / Venue	Venetian Expo + Caesars Forum, Las Vegas
Booth Dimensions	20x20
Services Provided	3D Visualization & Concept Design, Custom Booth Fabrication, Exhibit Storage, Exhibit Transportation, Graphic Printing, Installation & Dismantling, Trade Show Booth Design, Trade Show Booth Rental, Trade Show Project Management

Turnkey Solution

Request a Similar Booth Design

Interested in a 20x20 booth for your upcoming U.S. exhibition? Contact our Las Vegas team for a 3D rendering and quote.

Full Name *

Business Email *

Company / Brand

Show Name & City

Design & Technical Requirements

🔒 Fast response guaranteed within 24 hours. Confidential & no obligation.

Las Vegas Headquarters

Direct U.S. Nationwide Service

✓ 15+ Years Exhibition Experience

✓ On-Site I&D & Venue Coordination

✓ Complete Storage & Transportation

Related Trade Show Booth Case Studies

20x20 Booth Planning FAQs

How does this 20×20 booth organize slatwall merchandising?

Wood-look columns and overhead beams framed the booth without enclosing the floor. Slatwall panels displayed products vertically, while dark lifestyle graphics reinforced the Tagua identity. A circular sign sat within the upper framework. Reception, brochure display and meeting furniture occupied separate positions below. The design used the perimeter for merchandising and left the central floor available for visitor movement and discussion.

What should be reviewed before producing a booth like Tagua Gunleather’s?

Review slatwall and product-display fit, wood-look finishes, sign placement and furniture clearance. Use scaled plans and 3D views to compare the display, furniture and visitor positions before production. A pre-show assembly can reveal fit or access issues before the components are packed. For a future event, confirm the assigned floor plan and current exhibitor manual; a past project does not establish the rules for a new show.

Can a 20×20 exhibit combine product browsing and buyer seating?

This project is a useful reference because the completed exhibit combined product browsing, branded architecture and buyer conversation areas within a 400-square-foot footprint. Start by prioritizing the products or information visitors need to see, then reserve the space required for conversations and staff access. Use actual furniture and product dimensions rather than treating every open area in a rendering as usable space. Share your show, floor plan and functional requirements with Exhibitsmax to develop a layout for your event.