Exhibitsmax Logo
NACS Show 2021 20x20 Custom Booth

NACS Show 2021 20×20 Booth for ZIG·ZAG in Chicago

A 400-square-foot exhibit combining brand territories and connected circulation at NACS Show 2021 in Chicago.

3D rendering of ZIG·ZAG’s NACS booth with Stoker’s and FRĒ brand zones
Stoker’s wood-look display and counter in the ZIG·ZAG project at NACS 2021
Angled multi-brand exhibit view showing ZIG·ZAG graphics and the red FRĒ panel
ZIG·ZAG product-shaped graphics and shelving on the completed Chicago booth
3D rendering of ZIG·ZAG’s NACS booth with Stoker’s and FRĒ brand zones
Stoker’s wood-look display and counter in the ZIG·ZAG project at NACS 2021
Angled multi-brand exhibit view showing ZIG·ZAG graphics and the red FRĒ panel
ZIG·ZAG product-shaped graphics and shelving on the completed Chicago booth

Project Overview

Exhibitsmax delivered a 20×20 booth for ZIG·ZAG at NACS Show 2021 in Chicago. The project brought several retail brands into a 400-square-foot space with room for visitor conversations.

Client Goals

Present several product brands with distinct identities while retaining connected browsing and conversation areas.

Design & Layout Solution

Wood-grain structures linked the separate brand zones. Yellow ZIG·ZAG graphics and an oversized product-shaped feature stood beside the rustic Stoker’s area and bold red FRĒ panel. Shelving and branded counters provided merchandising surfaces. The rendering shows a round conversation table in the center. By distributing the visual messages around the 20×20 footprint, the exhibit gave each brand a recognizable territory without relying on one common backwall.

Production & Installation at McCormick Place Convention Center

Exhibitsmax supported the project with booth design, 3D visualization, fabrication and graphic production, followed by transportation and show-site installation. The project scope also included rental elements, storage, dismantling and pre-show assembly. Custom-fabricated components and rental elements were coordinated within the same exhibit scope.

For a layout of this kind, the production review needs to address brand-panel placement, wood-look finish transitions, shelf fit and routes between the display zones. Packing and exhibit transportation must connect with venue receiving and the installation and dismantling sequence. These are planning considerations for a similar project; specific show services depend on the event requirements.

Completed Result

The completed Chicago exhibit combined differentiated brand environments with connected product browsing within 400 square feet.

Planning a Similar Exhibit

For a booth with several freestanding display zones, provide fixture dimensions, shelf loads and the required access to cabinet interiors. Review how wall returns and projecting features affect the routes between zones. Finish samples and panel-joint locations should be agreed before fabrication so separate structures align visually when assembled. A labeled component plan can also help connect packing order with the intended setup sequence.

For similar product display and conversation zones, compare our 20×20 booth rental and design options. Review rental structures, selected custom features and the proposed service scope for your event.

For a retail product exhibit at McCormick Place, work with a Chicago exhibit builder to coordinate display zones, sample storage, graphics, freight and the agreed installation scope.

Project Specifications

Trade Show NACS Show 2021
Location / Venue
McCormick Place Convention Center, Chicago
Booth Dimensions 20x20
Services Provided
Custom Booth Fabrication, 3D Visualization & Concept Design, Exhibit Storage, Exhibit Transportation, Graphic Printing, Installation & Dismantling, Trade Show Booth Design, Trade Show Booth Rental, Trade Show Project Management

Related Trade Show Booth Case Studies

Versatile Configurations

Explore Booths By Size

From compact 10x10 modules to expansive custom multi-level island exhibits, browse our trade show booth portfolio by exact dimensions.

View Full Portfolio →
Standard
10x10 →
Inline
10x20 →
Extended
10x30 →
Island
20x20 →
Premium
20×30 →
Grand Island
20x40 →
Mega Structure
30x30 →
Custom
Custom Builds →

20x20 Booth Planning FAQs

How does this 20×20 booth organize several retail brands?

Wood-grain structures linked the separate brand zones. Yellow ZIG·ZAG graphics and an oversized product-shaped feature stood beside the rustic Stoker’s area and bold red FRĒ panel. Shelving and branded counters provided merchandising surfaces. The rendering shows a round conversation table in the center. By distributing the visual messages around the 20×20 footprint, the exhibit gave each brand a recognizable territory without relying on one common backwall.

What should be reviewed before producing a booth like ZIG·ZAG’s?

Review brand-panel placement, wood-look finish transitions, shelf fit and routes between the display zones. Use scaled plans and 3D views to compare the display, furniture and visitor positions before production. A pre-show assembly can reveal fit or access issues before the components are packed. For a future event, confirm the assigned floor plan and current exhibitor manual; a past project does not establish the rules for a new show.

Can a 20×20 exhibit combine brand territories and connected circulation?

This project is a useful reference because the completed Chicago exhibit combined differentiated brand environments with connected product browsing within 400 square feet. Start by prioritizing the products or information visitors need to see, then reserve the space required for conversations and staff access. Use actual furniture and product dimensions rather than treating every open area in a rendering as usable space. Share your show, floor plan and functional requirements with Exhibitsmax to develop a layout for your event.