SEMA 2022 20×70 Booth for LUXO in Las Vegas

This SEMA 2022 20x70 Booth for LUXO in Las Vegas was designed as a long-format automotive display environment with strong visual impact, vehicle presentation space, and clear brand storytelling. LUXO needed a 20x70 trade show booth that could showcase multiple vehicles, highlight its FlexShield protection solution, and create a professional experience for visitors, distributors, and automotive industry buyers at SEMA in Las Vegas.

The booth used an extended open layout to maximize vehicle visibility across the full 20x70 footprint. Multiple cars were positioned along the booth space to demonstrate product application and create a strong showroom-style presentation. The large backwall served as the main visual anchor, featuring bold FlexShield branding, automotive graphics, and product-focused messaging that helped visitors quickly understand the brand’s connection to vehicle protection and performance styling.

The checkered flooring reinforced the automotive theme while defining the display area clearly on the show floor. A large branded structure at the rear supported digital presentation and visual storytelling, while the front reception counter created a clear visitor touchpoint for check-in, product questions, and sales conversations. The open aisle-facing design allowed attendees to walk around the vehicles easily, compare finishes, and engage with the brand team without crowding the space.

As a Las Vegas trade show booth builder, Exhibitsmax supported this project with booth design, custom fabrication, graphic production, vehicle display planning, layout coordination, and on-site installation support. The final 20x70 booth gave LUXO a bold and highly visible presence at SEMA 2022 in Las Vegas, helping the brand showcase its automotive protection solutions, attract qualified show traffic, and create a memorable product-focused exhibit experience.